1. THE ROLE OF CALIBER:
LISTING AGENT & BUYER AGENT

LISTING AGENT.
Caliber Listing Agents expose your home to a vast network of qualified buyers.

A Caliber Listing Agent is first and foremost a marketing person: we use various types of advertising channels - from digital, to social and print - and through holding regular open houses.

Selling a home can be stressful, but when you have an expert agent on your team taking care of the important details, your mind is put at ease.

The most important job of a Caliber Listing Agent is to properly price your home. To do this, we analyze the sales prices of comparable homes to see where yours should fit in, and advise you accordingly.

How much is your home worth? You can get an estimated value by entering your address on StreetEasy or Zillow, but from there you'll want to do some fine-tuning, and that's where a Caliber Agent can help.


BUYER AGENT.
Caliber's Buyer Agents act as a trusted advisor and advocate throughout the buying process.

The process begins with taking the time to discuss buyer priorities, understanding what is motivating their purchase, and providing insight and education on the current state of the market.

The buyer agent will work relentlessly to meet as many of the buyer's requests within the constraints of the market conditions and budget. This includes a comprehensive search for properties in desired areas, sorting through active listings, and providing trusted insights to help narrow down the search to a few top choices.

The buyer agent will handle all aspects of the intricate negotiation process including completing the necessary paperwork when making offers and counter-offers.

And finally, the buyer agent will be present at closing to ensure the buyer's interests are protected.

2. PRICING YOUR LISTING:
THE STAKES ARE HIGH

Price your home too law, and you could lose money. Price it too high and your home languishes on the market, making buyers wonder if something's wrong with your home.

A Caliber Listing Agent is first and foremost a marketing person: we use various types of advertising channels - from digital, to social and print - and through holding regular open houses.

Eventually, you will be forced to drop the price to stay competitive in the marketplace, but by that point, the bad reputation will have stuck.

Even with a comparative price, buyers are still likely to make offer below asking price. Ultimately, you may sell the property for less than what you would have if you had priced it correctly, to begin with. The seller loses out.

3. CO-OP or CONDO:
WHICH IS BEST FOR YOU?

There are two types of apartments in New York City: Co-op (cooperative) and condominium.

The first step in the NYC buying process is to decide which type of property suits you the best. Older buildings (built pre-1980's) tend to be co-ops, while essential everything built after the 1980's is a condo. Beyond that important distinction, your personal and financial circumstances, and lifestyle preferences, the decision is yours to make.
Learn more here:

COOPERATIVE CONDOMINIUM

4. HOW A CALIBER LISTING AGENT HELPS YOUR HOME SELL

After we determine an asking price, we will provide you with a comprehensive marketing plan detailing how we will get your property sold. This plan includes the following:

  • Recommendations for home improvements or home staging, if necessary. These investments in the beginning will improve your chances of a faster sale and higher asking price.
  • Expert photographer to highlight your home's best features. We use Top-notch marketing materials, from photographs to videos to the brochures used to market the home. After we receive the photography, we work with a professional digital furniture staging software to appeal to as many qualified buyers as possible.
  • Co-brokering for maximum exposure, where home buyers and their agents can view your property and decide if they'd like to come visit for a closer look.
  • Advertising and holding open houses. Coordinating showings with prospective buyers.
  • 360 marketing of your listing - on Facebook, Instagram, Twitter, Google Ads and more. We deploy advance retargeting ads, which recirculates your listing to potential buyers who have already viewed your listing on our website.
  • Our website draws impressive traffic and is optimized for SEO.

5. LISTING AGENT'S KEY RESPONSIBILITIES

1

We Communicate Properly.

  • Too many Real Estate agents only check back in when they get an offer.
  • Your caliber Agent will regularly update and give feedback of showings and about anything else that may concern you.
  • We will return your calls and emails promptly, within an hour.
  • We believe that there is no excuse for poor communication. Staying in touch is something all sellers have a right to expect from their Caliber Agent.
2

We Make Sure that the Buyer is Qualified.

Anybody can say they are interested in buying a property. Not everyone can get pre-approval though. We will make sure that buyers are pre-approved - not just pre-qualified.

There is a big difference between mortgage pre-qualification and pre-approval. Pre-qualification does not include an analysis of the buyer's credit report, verify income, or employment, which will be key factors in whether they can get a mortgage.

A pre-qualification in most instances is not worth the paper it is written on. We want buyers who have already submitted all information, including a credit report, and been given the go-ahead for a loan.

3

We Will Negotiate the Best Terms..

  • We advocate for you and strive for the best possible terms for the transaction.
  • Once we get an offer we will present it to you and give you advice.
4

Attend the Appraisal.

  • We attend the appraisal, so we can answer the questions the appraiser has and make sure they understand the facts about the property.
  • Appraisers may need feedback from someone who knows the property.
  • We will be there to help clarify and confusion and answer an appraiser's questions.

6. KEY TRAITS OF A CALIBER LISTING AGENT

  • Honesty above all else - we put YOUR needs above all.
  • Professionalism: From the dress to manners, we are the extension of yourself to everyone we encounter in the home sale journey.
  • Excellent communication skills; We stay in touch with you at every step.
  • Strategic and confident negotiator.
  • Exceptional personal reputation.
  • Experience and proven results - We possess the knowledge and expertise to guide you through unforeseen circumstances. We sell in all types of markets, and are successful in all kinds of markets.

7. THE 55 TASKS A CALIBER LISTING AGENT DOES FOR YOU

You may not be aware of all the services that we provide to sellers during the course of the transaction, probably because most of the important services are preformed behind the scenes.


Pre-Listing Activities
Listing Appointment Presentation
After Listing Agreement Is Signed
Entering Property In Listings Database
Marketing the Listing
The Offer and the Contract
The Appraisal
The Coop Board Approval or Condo Application Process
Closing Preparations and Duties
Click Here to see the rest.

8. NEW YORK CITY CLOSING COSTS

BUYERS

There are special details to consider based on the type of property you are considering. See the links below for more information:

COOPS CONDOS TOWNHOUSES

SELLERS

There are specific costs associated with the sale of a coop, condo, or townhouse property. See below for the complete guide.

COOPS CONDOS TOWNHOUSES

9. NEW YORK CITY BUYER'S TIMELINE & CHECKLIST

The entire process for buying an apartment in New York City can take anywhere from 3 to 11 weeks depending on varying factors. Below is an overview timeline and at the link, and outline of each step in more detail.

1. Get a mortgage pre-approval 1-2 days
2. Property search 3-6 months
3. Negotiation & contract signing 1-3 weeks after accepted offer
4. Mortgage application & receive commitment 4-9 weeks
5. Complete coop or condo board package 3-9 weeks to complete
6. Submit board package to managing agent 1-4 weeks to review
7. Coop board interview 1 hour
8. Board approval 1 day to 1 week after approval
9. Schedule the closing 1-2 weeks after approval
10. Closing 1-5 hours
DETAILED
TIMELINE

10. NEIGHBORHOOD GUIDE

Manhattan is a big city. See our detailed map and neighborhood
guide below to get better familiar.

MANHATTAN
NEIGHBORHOODS